Market Sectors  >  Marketing Services

JEGI is a leading M&A advisor in the Marketing Services sector, serving companies that support B2C and B2B marketers in planning and executing their media and marketing investments, including: advertising development and delivery; product promotion and customer acquisition; and consumer insights and market intelligence. JEGI serves traditional marketing groups and those providing marketing services through interactive and other emerging channels.

Traditional Marketing Services includes: Advertising Agencies; Direct Marketing; Promotional Marketing; Marketing Information; and Media Buying & Planning. These companies provide research, strategic development, and creative and campaign management and execution services – they create, buy and sell advertising – via traditional media outlets, such as television, radio, newspapers, magazines and direct mail. In addition, they represent companies in their product promotion, channel marketing, customer loyalty and corporate communications efforts.

Interactive Marketing Services includes: Interactive Ad Networks and Ad Serving; Digital Ad Agencies; Online Direct Marketing; Lead Generation; and other technology-enabled service providers focused on interactive and emerging digital channels. The companies in this rapidly developing sector buy, sell and deliver impression- and performance-based display, search, and rich media advertising and customer acquisition services, via online media and mobile devices.

Other emerging channels, such as Out-of-Home Digital Media and Placed-Based/Experiential Marketing Services, are a separate and fast growing market. These media and marketing providers enable advertisers to engage consumers in closer proximity to point-of-sale and achieve higher degrees of purchase intent.

JEGI maximizes the value of its extensive marketing services expertise by representing some of the fastest growing companies in this sector, such as M:Metrics (mobile media measurement); Undertone Networks and Gorilla Nation Media (interactive ad networks); Medical Knowledge Group (medical marketing); Becker Group (experiential and event marketing); KnowledgeStorm and VentureDirect (online lead generation); Circles (loyalty marketing services); and many others.

Additionally, JEGI has completed transactions with some of the leading private equity and venture capital firms that invest in marketing services companies, including: Apex Venture Partners; CIVC Partners; Commonwealth Capital Ventures; First Light Capital; Great Hill Partners; JMI Equity; Sterling Capital Partners; TL Ventures; and many others.

For more information, contact JEGI’s Managing Directors at 212-754-0710 or through the company’s web site.