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Transactions > by Sector > Marketing Services
 | Staffing Industry Analysts, Inc. (www.staffingindustry.com), the premier research, data and analysis firm covering the temporary workforce, has been sold to Crain Communications, Inc. (www.crain.com), the 90+ year-old business-to-business media company. Under the Crain umbrella, Staffing Industry Analysts will continue to produce its award-winning online content of research, data, and analysis for staffing companies and other buyers of contingent labor. The company will maintain its presence in Los Altos, CA and retain its employees and management, with the exception of current chairman, Peter Yessne. The Jordan, Edmiston Group represented Staffing Industry Analysts in this transaction and acted as its exclusive financial advisor. For more information, click here. |
 | aCerno (www.acerno.com), a leading online behavioral targeting network, has been sold to Akamai (NASDAQ: AKAM) (www.akamai.com), a market-leading provider of managed services for powering rich media, dynamic transactions, and enterprise applications online, for approximately $95 million in cash. The acquisition of aCerno, a unique online co-operative of shopping and purchase data for enabling more relevant online advertising, will greatly enhance Akamai’s Advertising Decision Solutions. These new Akamai solutions will enable online advertising businesses to boost the performance of their online marketing investments by driving smarter advertising decisions based on relevant audience segments. The Jordan, Edmiston Group represented aCerno in this transaction and acted as its exclusive financial advisor. For more information, click here. |
 | Forrester Research, Inc. (Nasdaq: FORR) (www.forrester.com) has acquired JupiterResearch, LLC (www.jupiterresearch.com) and its parent company, JUPR Holdings, Inc., from MCG Capital Corporation (www.mcgcapital.com), for $23 million in cash plus assumed liabilities, subject to post-closing adjustments. JupiterResearch has 82 employees and 2007 revenues of approximately $14 million. Forrester, with 2007 revenues of $212 million, now has more than 1,000 employees. This strategic purchase complements Forrester’s syndicated business model, as JupiterResearch joins Forrester’s Marketing & Strategy Client Group, which contributed $46.4 million to Forrester’s total revenue in 2007. The Jordan, Edmiston Group represented Forrester Research in this transaction and acted as its exclusive financial advisor. For more information, click here. |
 | M:Metrics (www.mmetrics.com), the recognized leader in mobile measurement, has been sold to comScore (Nasdaq: SCOR) (www.comscore.com) a leader in measuring the digital world. The acquisition makes comScore the immediate leader in measuring the emerging and strategically important mobile Internet market and adds to comScore’s leading position in measuring PC-based Internet usage. The transaction involves a cash payment of $44.3 million and the issuance of approximately 50,000 options to purchase shares of comScore stock to certain M:Metrics unvested option holders. The Jordan, Edmiston Group represented M:Metrics in this transaction and acted as its exclusive financial advisor. For more information, click here. |
 | Undertone Networks (www.undertone-inc.com), a premium online advertising network, has received a strategic investment from JMI Equity (www.jmiequity.com), a private equity firm exclusively focused on investments in growing software and business services companies. JMI will work closely with Undertone’s management team to help the company continue to grow, deliver innovative services to its clients and create opportunities for its employees. Working with leading traditional and digital advertising agencies and their clients, Undertone executes and strategically manages online advertising campaigns that allow clients to maximize their return on investment. The funding from JMI will enable Undertone to accelerate new product development and research, and further expand its presence in both U.S. and international markets. The Jordan, Edmiston Group represented Intercept Interactive, the parent company of Undertone, in this transaction and acted as its exclusive financial advisor. For more information, click here. |
 | Hallmark Data Systems (www.halldata.com), a leading information services and technology provider of fulfillment and customer relationship management solutions, and a portfolio company of Tinicum Capital Partners (www.tinicum.com), has been sold to EBSCO Industries (www.ebscoind.com). EBSCO is a diversified business that provides subscriptions for more than 300,000 title listings from more than 78,000 publishers worldwide. The Jordan, Edmiston Group represented Hallmark Data Systems in this transaction and acted as its exclusive financial advisor. |
 | Medical Knowledge Group (MKG) of New York City, a leading medical education and communications holding company, has sold a majority interest to CIVC Partners, the Chicago-based private equity firm. Comprised of several best-in-class organizations and guided by strategic insight and medical/scientific acumen, MKG companies specialize in distinct areas of health care marketing and communications across all media platforms. The Jordan, Edmiston Group represented Medical Knowledge Group in this transaction and acted as its exclusive financial advisor. For more information, click here |
 | The Becker Group, Ltd., a portfolio company of Sterling Capital Partners and a leading experiential marketing company, has been sold to Viad Corp. (NYSE: VVI), a leading provider of services for exhibition organizers and exhibitors. The Becker Group of Baltimore specializes in creating immersive, entertaining attractions and brand-based experiences for clients and venues, including retail centers, movie studios, museums, leading consumer brands and casinos. With more than 50 years of experience, Becker Group is the leading provider of large-scale events and experiences for retail real estate developers in North America. This acquisition extends Viad’s experiential marketing services beyond the tradeshow environment and provides excellent opportunities to leverage the capabilities and client relationships of Becker Group, GES and Exhibitgroup/Giltspur to accelerate growth in all three of these businesses. The Jordan, Edmiston Group represented Becker Group in this transaction and acted as its exclusive financial advisor. For more information, click here. |
 | Seevast Corp, which operates leading ad networks Pulse 360 and Kanoodle, has sold Domain Asset Management™ company Moniker to online marketing solutions company Oversee.net. The divestiture will allow Seevast management to focus on continued growth and innovation in its core ad network businesses – Pulse 360 and Kanoodle. Seevast acquired Moniker in 2005 and since then, Moniker, led by CEO Monte Cahn, has grown significantly and pioneered the concept of Domain Asset Management, as well as their successful live and silent domain auction formats. The Jordan, Edmiston Group represented Seevast in this transaction and acted as its exclusive financial advisor. For more information, click here. |
 | KnowledgeStorm, Inc., a leading online search resource for IT professionals, has been sold to TechTarget (Nasdaq: TTGT), a publisher of intergrated media that enables IT marketers to reach targeted communities of IT professionals and excutives, for approximately $58 million.
KnowledgeStorm generates approximately 3.5 million visits per month from IT professionals searching for information and has approximately 700 active advertisers.
The Jordan, Edmiston Group represented KnowledgeStorm in this transaction and acted as its exclusive financial advisor. For more information, click here. |
 | Circles, a leading loyalty services company, has been sold to Sodexho Alliance, an $18.8 billion global provider of Food and Facilities Management Services. Headquartered in Boston, MA, Circles creates and delivers concierge, personal assistant, experience and event programs for its clients, including Fortune 1000 companies and some of the most recognized brands in the world.
The Jordan, Edmiston Group represented Circles in this transaction and acted as its exclusive financial advisor. For more information, click here. |
 | Venture Direct, a leading marketing services firm that provides online lead generation and customer acquisition services to advertisers, along with list brokerage and management services for publishers and list buyers, has been sold to PlattForm Holdings, a leading Internet marketing and enrollment solutions provider to the post-secondary education industry, and a portfolio company of Arlington Capital Partners.
The Jordan, Edmiston Group represented VentureDirect in this transaction and acted as its exclusive financial advisor. For more information, click here. |
 | Gorilla Nation Media, the world's largest online ad rep firm, today announced a partnership with Great Hill Partners, a Boston-based private equity firm focused on investing in growth companies operating in the media, Internet and business and consumer services industries.
Great Hill Partners has invested over $50 million in Gorilla Nation Media for a significant minority stake in the business. This represents Gorilla Nation's first round of financing since its start in 2001 by founders Aaron Broder and Brian Fitzgerald.
The Jordan, Edmiston Group represented Gorilla Nation Media in this transactions and acted as its exclusive financial advisor. For more information, click here. |
 | The Festival Network, a global, live entertainment production and marketing company, has secured $10 million in Series C financing from Guggenheim Partners, a diversified financial services firm that was formed to provide the Guggenheim family and other clients with a sophisticated array of wealth and investment management services.
The Jordan, Edmiston Group represented The Festival Network in this transaction. |
 | TechnologyGuide.com, a provider of leading proprietary Internet content sites for mobile technology products, has been sold to TechTarget, which recently went public (NASDAQ: TTGT) and publishes integrated media that enable information-technology (IT) marketers to reach targeted communities of IT professionals and executives.
The Jordan, Edmiston Group represented TechnologyGuide.com in this transaction and acted as its exclusive financial advisor. For more information, click here. |
 | TNS Media Intelligence (TNS MI), the leading provider of strategic advertising information, has acquired Cymfony, the top market influence analytics company. The acquisition integrates Cymfony's expertise in tracking and analyzing the intersection of traditional and social media, such as blogs and social networks, with TNS MI's current extensive suite of adveritising intelligence products.
The Jordan, Edmiston Group represented Cymfony in this transaction and acted as its exclusive financial advisor. For more information, click here. |
 | Naylor, the leading provider of business-to-business communications solutions for trade and professional associations in North America and a portfolio company of Clarity Partners and ZelnickMedia, has acquired Convention Management Group, a Fairfax, VA-based full-service event management company.
Like Naylor, CMG focuses exclusively on serving trade and professional associations, and the acquisition will add turn-key event management capabilities to Naylor's full slate of print and online media services and solutions.
The Jordan, Edmiston Group represented CMG in this transaction and acted as its exclusive financial advisor. For more information, click here. |
 | Reed Business Information (RBI), a leading B2B media company in the US and part of Reed Elsevier, a world-leading publisher and information provider, has acquired BuyerZone.com, an online lead generation company.
BuyerZone is a leading online B2B marketplace that links prospective buyers to qualified suppliers of more than 125 business product and service categories. Since 2004, BuyerZone has facilitated more than $5 billion worth of transactions.
The Jordan, Edmiston Group represented Reed Business Information in this transaction. For more information, click here. |
 | Festival Productions, George Wein's internationally celebrated music festival company, has joined with Shoreline Media to form The Festival Network, creating one of the world's premier entertainment and production companies.
The Jordan, Edmiston Group represented The Festival Network in this transaction and acted as its exclusive financial advisor. For more information, click here. |
 | Studeo, an interactive direct marketing agency, has sold a significant interest in the company to Advanced Results Marketing, a national direct response marketing and advertising agency. The Jordan, Edmiston Group represented Studeo in this transaction. |
 | Aberdeen Group, a leading provider of technology market research, intelligence and demand generation services, has been sold to Harte-Hanks, a publicly traded worldwide direct and targeted marketing company.
The Jordan, Edmiston Group initiated the transaction and served as exclusive financial advisor to Aberdeen and its institutional shareholders, including Commonwealth Capital Ventures, TL Ventures and First Light Capital. For more information, click here. |
 | The Thomson Corporation sold Peterson’s, a leading provider of education and career guidance, to Nelnet, one of the leading education finance companies in the US. The addition of Peterson’s expands the products and services that the two companies can offer to students, families, schools, lenders, guarantors, and military partners. It will advance Nelnet's initiative to match college-bound students with higher education institutions.
The Jordan, Edmiston Group represented Thomson in this transaction. For more information, click here. |
 | Klipmart, the nation's largest provider of online video advertising and management solutions for Web publishers, agencies and marketers was acquired by DoubleClick, the premier provider of digital advertising technology and services. The acquisition puts DoubleClick at the forefront of the rapidly emerging online video market and will accelerate industry innovation in digital video and emerging advertising formats.
The Jordan, Edmiston Group represented Klipmart in this transaction. For more information, click here. |
 | 20/20 Software, a Los Angeles-based operator of the Web site 2020software.com, the top site for decision-makers evaluating business software at small- and mid-sized companies, has been sold to TechTarget, a leading Information Technology (IT) media company that enables IT marketers to reach targeted communities of IT professionals and executives across the globe.
The Jordan, Edmiston Group represented 20/20 Software in this transaction. For more information, click here. |
 | Jupitermedia Corporation (Nasdaq: JUPM) has sold its JupiterResearch division for $10.1 million in cash and the assumption of certain liabilities. The acquirer is JupiterKagan, Inc., a portfolio company of MCG Capital Corporation (Nasdaq: MCGC). JupiterResearch is a leading provider of research, analysis and advise focused on the Internet and consumer technologies. MCG Capital provides capital to small- to mid-sized companies to support growth and value creation strategies.
The Jordan, Edmiston Group represented Jupitermedia in this transaction. For more information, click here. |
 | Stone Canyon Entertainment Corp., a portfolio company of the Cypress Group, a New York-based private equity firm, has acquired a majority interest in Vacation Connections, LLC. Stone Canyon Entertainment is the leading provider of midway entertainment to fairs in North America. Vacation Connections is a fast growing, specialty media, consumer promotions and experiential marketing company focused on reaching consumers in vacation, leisure and entertainment environments.
The Jordan, Edmiston Group represented Stone Canyon Entertainment in this transaction. For more information, click here. |
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