2013 Sector Trends: JEGI Partners Share Insights Across Four Growth Areas
This in-depth presentation by four JEGI Partners provides key insights on growth drivers and trends across four market sectors – B2B Marketing Solutions (Richard Mead); Content Marketing (Scott Peters); Technology-Driven Marketing Services (David Clark); and Smarter Marketing (Tolman Geffs). As the opening session to JEGI's 2013 Media & Technology Conference held January 17, 2013 at 10 on the Park at the Time Warner Center in New York City, this presentation helped set the stage for the full day of programming. The presentation discussed how B2B companies are moving from traditional platforms to fully integrated workflow solutions; the need for a "content agency of record" to handle all of a company's content marketing needs across all mediums; how technology is driving the convergence of traditional agency and creative services with traditional IT and consulting services; and how companies are able to effectively use data in a "smarter" way. For more information, contact JEGI’s Chief Marketing Officer Adam Gross at email@example.com or 212-754-0710.